A fast-growing AI company, SambaNova as a brand has a bit of catching up to do. The brand is evolving as quickly as their technology and this Ebook was used as the crux for identifying key branding elements including color usage and identifying a scalable way to handle imagery going forward. The book is the first in a series and will act as a reference template going forward, providing a wide variety established layouts to fit most use cases.
The treatment of the cover image establishes a scalable approach to any upcoming Ebooks. SambaNova's key brand element, the "Dataflow Matrix" comprises of a Circle, Square, and Triangle. This approach takes one of those elements and uses it as an image overlay, with a single line of matrix elements running horizontally across the bottom of the cover. This layout allows for versatility while maintaining a strong sense of consistency, allowing Ebooks to be easily recognizable at a glance and stand out among whitepapers or one of SN's other numerous print materials.
