Due to the global nature of Rockwell's clients and products, their holiday collateral must be very flexible. The solution to the amount of variations and materials needed is a library of pre-approved elements. These elements maintain a cohesive, on-brand look while providing enough variation for each department to create their own customized holiday greetings.
The holiday elements are provided as simple libraries from which any designer can pick a theme and build a Rockwell greeting. If a specific message or color combo is not provided, directions on how to create from scratch are also present.
Storyboards using the elements were provided to the video team for composing an animated card.
