a folded page with a logo for Midas software
Client
RealtyMogul
Project type
Branding
Role
Art Direction, Sr. Designer

Midas brand exploration

"MIDAS" was a new software prototype being developed to help identify potential properties for real estate investment. Some light branding exercises were done to give the prototype a more finished feel.

Moodboards

Working collaboratively with a second Sr. Designer, early direction from stakeholders was translated into moodboards representing possible brand direction.

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Sleek hipster

"Sleek hipster" moodboards were translated into UI mockups and applied to existing wireframes.

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Bright & Fresh

"Bright & fresh" moodboards were translated into UI mockups and applied to existing wireframes.

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Logo explorations for "Sleek hipster"

After selecting the "Sleek hipster" mood, some logo directions were explored. These options all include references to King Midas, either via a crown or the "Midas Touch" as well as representing real estate.

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